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This type of innovation continues the trajectory begun by line extensions, driving innovation into finer and finer elements of detail, getting closer and closer to the surface of the offer with less and less impact on the underlying infrastruc ture.
The added triangles in figure 4 are intended to represent line extensions, while those in figure 5 rep resent product enhancements.
Line extensions, product enhancements, marketing programs, improved customer experiences-all these are ways to add value to what from a purely functional point of view is a relatively constant and undifferentiated generic offering.
Line extension represents the first filling up of the fractal space by modifying a successful offering in one or more dimensions to bet ter serve one or more relatively large segments.
Similar line extensions occur when TV series spin out characters like Joey to form a new series or when movies spawn sequels to Spiderman or Rocky.
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